{"id":5523,"date":"2026-09-09T13:51:07","date_gmt":"2026-09-09T13:51:07","guid":{"rendered":"https:\/\/parica.agency\/?page_id=5523"},"modified":"2026-09-09T16:27:54","modified_gmt":"2026-09-09T16:27:54","slug":"elementor-page-5523","status":"publish","type":"page","link":"https:\/\/parica.agency\/?page_id=5523","title":{"rendered":"Sobre"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\"default-logo\"\/\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\n\n\n\nParic\u00e1\u00ae \u2014 Sobre n\u00f3s<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bricolage+Grotesque:opsz,wght@12..96,500;12..96,700;12..96,800&family=Hanken+Grotesk:wght@400;500;600&family=Fraunces:ital,opsz,wght@1,9..144,400;1,9..144,500&display=swap\" rel=\"stylesheet\">\n<style>\n:root{\n --ink:#0B0006;\n --paper:#FFFFFF;\n --mute:#9A8A90;\n --dim:#5A4E54;\n --magenta:#FF00A2;\n --line:rgba(255,255,255,.12);\n --display:\"Bricolage Grotesque\",sans-serif;\n --body:\"Hanken Grotesk\",sans-serif;\n --serif:\"Fraunces\",Georgia,serif;\n}\n*{box-sizing:border-box;margin:0;padding:0}\nbody{background:var(--ink);color:var(--paper);font-family:var(--body);-webkit-font-smoothing:antialiased}\n::selection{background:var(--magenta);color:#fff}\n\n.sobre{position:relative;overflow:hidden;padding:clamp(90px,15vh,170px) 0;scroll-margin-top:90px}\n.wrap{max-width:1200px;margin:0 auto;padding:0 clamp(22px,5vw,72px);position:relative;z-index:2}\n\n\/* eco dos an\u00e9is, bem discreto *\/\n.rings{position:absolute;top:-18%;right:-8%;width:min(46vw,560px);aspect-ratio:1;z-index:1;\n opacity:.10;pointer-events:none}\n.rings svg{width:100%;height:100%;display:block}\n\n.grid{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(40px,7vw,110px);align-items:start}\n\n\/* r\u00f3tulo *\/\n.label{display:flex;align-items:center;gap:14px;margin-bottom:30px}\n.label .idx{font-family:var(--display);font-weight:700;font-size:.95rem;color:var(--magenta)}\n.label .bar{height:1px;width:46px;background:var(--magenta);opacity:.6}\n.label .eyebrow{font-weight:600;text-transform:uppercase;letter-spacing:.24em;font-size:.74rem;color:var(--mute)}\n\n\/* frase-manifesto *\/\n.statement{font-family:var(--display);font-weight:800;letter-spacing:-.03em;\n font-size:clamp(2.3rem,4.6vw,4rem);line-height:1.02}\n.statement .line{display:block}\n.statement .dim{color:var(--dim)}\n.hl{font-family:var(--serif);font-style:italic;font-weight:400;color:#fff;\n background-image:linear-gradient(var(--magenta),var(--magenta));\n background-repeat:no-repeat;background-position:0 92%;background-size:100% 3px;padding-bottom:.04em}\n\n\/* corpo *\/\n.body p{font-size:clamp(1.02rem,1.35vw,1.16rem);line-height:1.72;color:rgba(255,255,255,.78);\n max-width:52ch;margin-bottom:20px}\n.body p:last-of-type{margin-bottom:0}\n.body em{font-family:var(--serif);font-style:italic;font-weight:500;color:#fff}\n.body .mag{color:#fff;font-weight:600;\n background-image:linear-gradient(var(--magenta),var(--magenta));\n background-repeat:no-repeat;background-position:0 100%;background-size:100% 1.5px;padding-bottom:1px}\n\n\/* tr\u00edade integrada *\/\n.trio{display:flex;align-items:center;gap:14px;flex-wrap:wrap;\n margin-top:38px;padding-top:30px;border-top:1px solid var(--line)}\n.trio span{font-family:var(--display);font-weight:700;font-size:clamp(1rem,1.5vw,1.25rem);\n letter-spacing:-.01em;color:#fff}\n.trio i{color:var(--magenta);font-style:normal;font-family:var(--display);font-weight:700;\n font-size:1.15rem;transform:translateY(-1px)}\n\n\/* reveal *\/\n.rv{opacity:0;transform:translateY(22px);transition:opacity .8s ease,transform .8s ease}\n.rv.in{opacity:1;transform:none}\n.rv.d1{transition-delay:.08s}.rv.d2{transition-delay:.16s}\n.rv.d3{transition-delay:.24s}.rv.d4{transition-delay:.32s}.rv.d5{transition-delay:.4s}\n\n@media(max-width:820px){\n .grid{grid-template-columns:1fr;gap:36px}\n .body p{max-width:none}\n .rings{width:70vw;top:-6%;right:-20%}\n}\n@media(prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"sobre\" id=\"sobre\">\n <!-- eco dos an\u00e9is (est\u00e1tico, leve) -->\n <div class=\"rings\" aria-hidden=\"true\">\n <svg viewBox=\"0 0 200 200\" fill=\"none\" stroke=\"#FF00A2\" stroke-width=\"1\">\n <circle cx=\"112\" cy=\"96\" r=\"20\"\/><circle cx=\"110\" cy=\"97\" r=\"38\"\/>\n <circle cx=\"108\" cy=\"98\" r=\"56\"\/><circle cx=\"106\" cy=\"99\" r=\"74\"\/>\n <circle cx=\"104\" cy=\"100\" r=\"92\" stroke-width=\"1.4\"\/><circle cx=\"102\" cy=\"101\" r=\"110\"\/>\n <\/svg>\n <\/div>\n\n <div class=\"wrap\">\n <div class=\"grid\">\n <div class=\"left\">\n <div class=\"label rv\">\n <span class=\"idx\">01<\/span><span class=\"bar\"><\/span>\n <span class=\"eyebrow\">Sobre n\u00f3s<\/span>\n <\/div>\n <h2 class=\"statement\">\n <span class=\"line rv d1\">Grandes marcas <span class=\"dim\">n\u00e3o acontecem.<\/span><\/span>\n <span class=\"line rv d2\">Elas s\u00e3o <span class=\"hl\">constru\u00eddas.<\/span><\/span>\n <\/h2>\n <\/div>\n\n <div class=\"body\">\n <p class=\"rv d2\">A Paric\u00e1 \u00e9 um est\u00fadio <em>estrat\u00e9gico e criativo<\/em> que constr\u00f3i marcas e transforma a maneira como elas se apresentam, se comunicam e s\u00e3o percebidas.<\/p>\n <p class=\"rv d3\">Atuamos de forma integrada entre <span class=\"mag\">branding<\/span>, <span class=\"mag\">comunica\u00e7\u00e3o<\/span> e <span class=\"mag\">publicidade<\/span>, reunindo estrat\u00e9gia, cria\u00e7\u00e3o e execu\u00e7\u00e3o em torno de uma mesma dire\u00e7\u00e3o.<\/p>\n <p class=\"rv d4\">Desenvolvemos solu\u00e7\u00f5es <em>sob medida<\/em> para empresas, projetos e marcas pessoais, conectando diferentes especialidades de acordo com cada desafio.<\/p>\n <div class=\"trio rv d5\">\n <span>Branding<\/span><i>+<\/i><span>Comunica\u00e7\u00e3o<\/span><i>+<\/i><span>Publicidade<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\nconst io=new IntersectionObserver(es=>es.forEach(e=>{\n if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target);}\n}),{threshold:.15,rootMargin:'0px 0px -40px'});\ndocument.querySelectorAll('.rv').forEach(el=>io.observe(el));\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ac7f8a3 e-con e-atomic-element e-flexbox-base e-ac7f8a3-7a28a3e \" data-id=\"ac7f8a3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ac7f8a3\">\n \t\t<div class=\"elementor-element elementor-element-d45fb96 elementor-widget elementor-widget-html\" data-id=\"d45fb96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-BR\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>Paric\u00e1\u00ae \u2014 Como pensamos<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bricolage+Grotesque:opsz,wght@12..96,500;12..96,700;12..96,800&family=Hanken+Grotesk:wght@400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n:root{\n --ink:#0B0006;\n --surface:#140811;\n --paper:#FFFFFF;\n --mute:#9A8A90;\n --magenta:#FF00A2;\n --line:rgba(255,255,255,.1);\n --display:\"Bricolage Grotesque\",sans-serif;\n --body:\"Hanken Grotesk\",sans-serif;\n}\n*{box-sizing:border-box;margin:0;padding:0}\nbody{background:var(--ink);color:var(--paper);font-family:var(--body);-webkit-font-smoothing:antialiased}\n::selection{background:var(--magenta);color:#fff}\n\n.think{position:relative;overflow:hidden;padding:clamp(90px,14vh,150px) 0;scroll-margin-top:90px}\n.wrap{max-width:1200px;margin:0 auto;padding:0 clamp(22px,5vw,72px)}\n\n.label{display:flex;align-items:center;gap:14px;margin-bottom:clamp(36px,6vh,58px)}\n.label .idx{font-family:var(--display);font-weight:700;font-size:.95rem;color:var(--magenta)}\n.label .bar{height:1px;width:46px;background:var(--magenta);opacity:.6}\n.label .eyebrow{font-weight:600;text-transform:uppercase;letter-spacing:.24em;font-size:.74rem;color:var(--mute)}\n\n\/* grade 2x2 *\/\n.grid{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(16px,2vw,26px)}\n\n.card{position:relative;overflow:hidden;background:var(--surface);\n border:1px solid var(--line);border-radius:22px;\n padding:clamp(30px,3.4vw,48px);min-height:270px;\n display:flex;flex-direction:column;justify-content:flex-end;\n transition:transform .4s ease,border-color .4s ease,background .4s ease;\n opacity:0;transform:translateY(26px);animation:rise .8s ease forwards}\n.card:nth-child(1){animation-delay:.05s}\n.card:nth-child(2){animation-delay:.14s}\n.card:nth-child(3){animation-delay:.23s}\n.card:nth-child(4){animation-delay:.32s}\n.card:hover{transform:translateY(-6px);border-color:rgba(255,0,162,.5);background:#180a14}\n\n\/* n\u00famero-fantasma ao fundo *\/\n.card .ghost{position:absolute;top:-.32em;right:.06em;z-index:0;\n font-family:var(--display);font-weight:800;font-size:clamp(9rem,15vw,15rem);line-height:1;\n color:transparent;-webkit-text-stroke:1.5px rgba(255,0,162,.16);\n letter-spacing:-.04em;pointer-events:none;transition:-webkit-text-stroke-color .4s ease}\n.card:hover .ghost{-webkit-text-stroke-color:rgba(255,0,162,.32)}\n\n\/* glifo de an\u00e9is (marcador) *\/\n.card .glyph{position:absolute;top:clamp(26px,3vw,40px);left:clamp(28px,3.2vw,46px);z-index:2;\n width:40px;height:40px;opacity:.9}\n\n\/* barra magenta topo-esquerda *\/\n.card::before{content:\"\";position:absolute;top:0;left:clamp(28px,3.2vw,46px);\n width:42px;height:3px;background:var(--magenta);border-radius:0 0 4px 4px}\n\n.card .body{position:relative;z-index:2}\n.card h3{font-family:var(--display);font-weight:800;letter-spacing:-.015em;text-transform:uppercase;\n font-size:clamp(1.35rem,2.2vw,1.95rem);line-height:1.05;margin-bottom:12px}\n.card h3 .k{color:var(--magenta)}\n.card p{font-size:clamp(1rem,1.2vw,1.1rem);line-height:1.6;color:rgba(255,255,255,.72);max-width:42ch}\n\n@keyframes rise{to{opacity:1;transform:none}}\n\n@media(max-width:760px){\n .grid{grid-template-columns:1fr}\n .card{min-height:220px}\n}\n@media(prefers-reduced-motion:reduce){\n .card{opacity:1;transform:none;animation:none}\n}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"think\" id=\"como-pensamos\">\n <div class=\"wrap\">\n <div class=\"label\">\n <span class=\"idx\">02<\/span><span class=\"bar\"><\/span>\n <span class=\"eyebrow\">Como pensamos<\/span>\n <\/div>\n\n <div class=\"grid\">\n <article class=\"card\">\n <span class=\"ghost\">01<\/span>\n <svg class=\"glyph\" viewBox=\"0 0 40 40\" fill=\"none\" stroke=\"#FF00A2\" stroke-width=\"1.4\" aria-hidden=\"true\">\n <circle cx=\"20\" cy=\"20\" r=\"5\"\/><circle cx=\"20\" cy=\"20\" r=\"11\"\/><circle cx=\"20\" cy=\"20\" r=\"17\"\/>\n <\/svg>\n <div class=\"body\">\n <h3>Comunica\u00e7\u00e3o \u00e9 <span class=\"k\">constru\u00e7\u00e3o<\/span><\/h3>\n <p>Cada escolha contribui para a percep\u00e7\u00e3o e o valor de uma marca.<\/p>\n <\/div>\n <\/article>\n\n <article class=\"card\">\n <span class=\"ghost\">02<\/span>\n <svg class=\"glyph\" viewBox=\"0 0 40 40\" fill=\"none\" stroke=\"#FF00A2\" stroke-width=\"1.4\" aria-hidden=\"true\">\n <circle cx=\"20\" cy=\"20\" r=\"5\"\/><circle cx=\"20\" cy=\"20\" r=\"11\"\/><circle cx=\"20\" cy=\"20\" r=\"17\"\/>\n <\/svg>\n <div class=\"body\">\n <h3>Estrat\u00e9gia d\u00e1 <span class=\"k\">dire\u00e7\u00e3o<\/span> \u00e0 criatividade<\/h3>\n <p>Ideias ganham for\u00e7a quando respondem a um prop\u00f3sito claro.<\/p>\n <\/div>\n <\/article>\n\n <article class=\"card\">\n <span class=\"ghost\">03<\/span>\n <svg class=\"glyph\" viewBox=\"0 0 40 40\" fill=\"none\" stroke=\"#FF00A2\" stroke-width=\"1.4\" aria-hidden=\"true\">\n <circle cx=\"20\" cy=\"20\" r=\"5\"\/><circle cx=\"20\" cy=\"20\" r=\"11\"\/><circle cx=\"20\" cy=\"20\" r=\"17\"\/>\n <\/svg>\n <div class=\"body\">\n <h3>Cada marca pede uma <span class=\"k\">estrutura<\/span><\/h3>\n <p>Formamos equipes e conectamos especialidades de acordo com a necessidade de cada projeto.<\/p>\n <\/div>\n <\/article>\n\n <article class=\"card\">\n <span class=\"ghost\">04<\/span>\n <svg class=\"glyph\" viewBox=\"0 0 40 40\" fill=\"none\" stroke=\"#FF00A2\" stroke-width=\"1.4\" aria-hidden=\"true\">\n <circle cx=\"20\" cy=\"20\" r=\"5\"\/><circle cx=\"20\" cy=\"20\" r=\"11\"\/><circle cx=\"20\" cy=\"20\" r=\"17\"\/>\n <\/svg>\n <div class=\"body\">\n <h3>Consist\u00eancia constr\u00f3i <span class=\"k\">perman\u00eancia<\/span><\/h3>\n <p>Relev\u00e2ncia n\u00e3o nasce de uma a\u00e7\u00e3o isolada, mas da capacidade de sustentar uma marca enquanto ela evolui.<\/p>\n <\/div>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e446ade e-con e-atomic-element e-flexbox-base e-e446ade-6b68145 \" data-id=\"e446ade\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e446ade\">\n \t\t<div class=\"elementor-element elementor-element-59c7f6c elementor-widget elementor-widget-html\" data-id=\"59c7f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-BR\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>Paric\u00e1\u00ae \u2014 Servi\u00e7os<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bricolage+Grotesque:opsz,wght@12..96,500;12..96,700;12..96,800&family=Hanken+Grotesk:wght@400;500;600&family=Fraunces:ital,opsz,wght@1,9..144,400&display=swap\" rel=\"stylesheet\">\n<style>\n:root{\n --ink:#0B0006;\n --surface:#140811;\n --paper:#FFFFFF;\n --mute:#9A8A90;\n --magenta:#FF00A2;\n --line:rgba(255,255,255,.1);\n --display:\"Bricolage Grotesque\",sans-serif;\n --body:\"Hanken Grotesk\",sans-serif;\n --serif:\"Fraunces\",Georgia,serif;\n}\n*{box-sizing:border-box;margin:0;padding:0}\nbody{background:var(--ink);color:var(--paper);font-family:var(--body);-webkit-font-smoothing:antialiased}\n::selection{background:var(--magenta);color:#fff}\n\n.serv{position:relative;overflow:hidden;padding:clamp(90px,14vh,150px) 0;scroll-margin-top:90px}\n.wrap{max-width:1200px;margin:0 auto;padding:0 clamp(22px,5vw,72px)}\n\n.hl{font-family:var(--serif);font-style:italic;font-weight:400;color:#fff;\n background-image:linear-gradient(var(--magenta),var(--magenta));\n background-repeat:no-repeat;background-position:0 94%;background-size:100% 2px;padding-bottom:.03em}\n\n.label{display:flex;align-items:center;gap:14px;margin-bottom:clamp(30px,5vh,44px)}\n.label .idx{font-family:var(--display);font-weight:700;font-size:.95rem;color:var(--magenta)}\n.label .bar{height:1px;width:46px;background:var(--magenta);opacity:.6}\n.label .eyebrow{font-weight:600;text-transform:uppercase;letter-spacing:.24em;font-size:.74rem;color:var(--mute)}\n\n\/* abertura *\/\n.lede{font-family:var(--display);font-weight:600;letter-spacing:-.015em;\n font-size:clamp(1.6rem,3.2vw,2.7rem);line-height:1.18;max-width:20ch;\n margin-bottom:clamp(50px,8vh,86px)}\n\n\/* pilares *\/\n.pillar{display:grid;grid-template-columns:300px 1fr;gap:clamp(20px,4vw,64px);\n padding:clamp(32px,4.4vh,52px) 0;border-top:1px solid var(--line);position:relative}\n.pillar::before{content:\"\";position:absolute;top:-1px;left:0;height:1px;width:0;background:var(--magenta);transition:width .5s ease}\n.pillar:hover::before{width:300px}\n.p-head{display:flex;align-items:baseline;gap:16px}\n.p-head .n{font-family:var(--display);font-weight:700;font-size:1rem;color:var(--magenta);font-variant-numeric:tabular-nums}\n.p-head h3{font-family:var(--display);font-weight:800;letter-spacing:-.02em;text-transform:uppercase;\n font-size:clamp(1.7rem,3vw,2.6rem);line-height:.98}\n.p-body p{font-size:clamp(1.02rem,1.35vw,1.18rem);line-height:1.62;color:rgba(255,255,255,.8);\n max-width:54ch;margin-bottom:22px}\n.chips{display:flex;flex-wrap:wrap;gap:9px}\n.chips span{font-size:.82rem;font-weight:500;color:rgba(255,255,255,.82);\n border:1px solid rgba(255,0,162,.35);border-radius:100px;padding:7px 15px;\n transition:background .25s ease,color .25s ease,border-color .25s ease}\n.chips span:hover{background:var(--magenta);border-color:var(--magenta);color:#fff}\n\n\/* painel de neg\u00f3cio *\/\n.biz{position:relative;margin-top:clamp(48px,7vh,80px);padding:clamp(36px,5vw,64px);\n background:var(--surface);border:1px solid var(--line);border-radius:24px;overflow:hidden}\n.biz::before{content:\"\";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--magenta)}\n.biz .tag{display:inline-flex;align-items:center;gap:9px;font-weight:600;text-transform:uppercase;\n letter-spacing:.2em;font-size:.68rem;color:var(--magenta);margin-bottom:20px}\n.biz .tag .d{width:7px;height:7px;border-radius:50%;background:var(--magenta)}\n.biz h3{font-family:var(--display);font-weight:800;letter-spacing:-.02em;\n font-size:clamp(1.6rem,3vw,2.4rem);line-height:1.04;margin-bottom:18px;max-width:20ch}\n.biz p{font-size:clamp(1.02rem,1.3vw,1.16rem);line-height:1.66;color:rgba(255,255,255,.78);max-width:66ch}\n\n\/* fechamento *\/\n.closing{margin-top:clamp(56px,8vh,96px);padding-top:clamp(40px,6vh,64px);border-top:1px solid var(--line);\n display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,72px);align-items:end}\n.closing h2{font-family:var(--display);font-weight:800;letter-spacing:-.03em;\n font-size:clamp(2rem,4.4vw,3.4rem);line-height:1.02}\n.closing p{font-size:clamp(1.05rem,1.4vw,1.2rem);line-height:1.66;color:rgba(255,255,255,.78);max-width:52ch}\n\n\/* entrada (CSS puro, segura) *\/\n.rise{animation:rise .8s ease both}\n.d1{animation-delay:.05s}.d2{animation-delay:.13s}.d3{animation-delay:.21s}\n.d4{animation-delay:.29s}.d5{animation-delay:.37s}.d6{animation-delay:.45s}\n@keyframes rise{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}\n\n@media(max-width:820px){\n .pillar{grid-template-columns:1fr;gap:18px}\n .pillar::before,.pillar:hover::before{width:0}\n .closing{grid-template-columns:1fr;gap:18px;align-items:start}\n}\n@media(prefers-reduced-motion:reduce){.rise{animation:none}}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"serv\" id=\"servicos\">\n <div class=\"wrap\">\n <div class=\"label rise\">\n <span class=\"idx\">03<\/span><span class=\"bar\"><\/span>\n <span class=\"eyebrow\">Servi\u00e7os<\/span>\n <\/div>\n\n <p class=\"lede rise d1\">Constru\u00edmos solu\u00e7\u00f5es de comunica\u00e7\u00e3o <span class=\"hl\">sob medida<\/span>, reunindo diferentes especialidades para responder aos desafios de cada marca.<\/p>\n\n <!-- pilar 01 -->\n <div class=\"pillar rise d1\">\n <div class=\"p-head\"><span class=\"n\">01<\/span><h3>Branding<\/h3><\/div>\n <div class=\"p-body\">\n <p>Constru\u00edmos marcas consistentes, relevantes e capazes de sustentar seu valor ao longo do tempo.<\/p>\n <div class=\"chips\">\n <span>Estrat\u00e9gia de marca<\/span><span>Posicionamento<\/span><span>Identidade verbal<\/span>\n <span>Identidade visual<\/span><span>Naming<\/span><span>Arquitetura de marca<\/span><span>Branding pessoal<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- pilar 02 -->\n <div class=\"pillar rise d2\">\n <div class=\"p-head\"><span class=\"n\">02<\/span><h3>Comunica\u00e7\u00e3o<\/h3><\/div>\n <div class=\"p-body\">\n <p>Planejamos e conduzimos a forma como marcas se apresentam, se relacionam com seus p\u00fablicos e ocupam seus diferentes pontos de contato.<\/p>\n <div class=\"chips\">\n <span>Planejamento de comunica\u00e7\u00e3o<\/span><span>Estrat\u00e9gia de conte\u00fado<\/span><span>Presen\u00e7a digital<\/span>\n <span>Gest\u00e3o de redes sociais<\/span><span>Cria\u00e7\u00e3o gr\u00e1fica<\/span><span>Audiovisual<\/span>\n <span>Comunica\u00e7\u00e3o institucional<\/span><span>Sites<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- pilar 03 -->\n <div class=\"pillar rise d3\">\n <div class=\"p-head\"><span class=\"n\">03<\/span><h3>Publicidade<\/h3><\/div>\n <div class=\"p-body\">\n <p>Criamos campanhas e movimentos de comunica\u00e7\u00e3o que conectam marcas, p\u00fablicos e objetivos de neg\u00f3cio.<\/p>\n <div class=\"chips\">\n <span>Conceito criativo<\/span><span>Campanhas institucionais e publicit\u00e1rias<\/span><span>Lan\u00e7amentos<\/span>\n <span>Roteiros<\/span><span>Pe\u00e7as digitais e offline<\/span><span>Dire\u00e7\u00e3o criativa<\/span><span>Produ\u00e7\u00e3o audiovisual<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <!-- painel: comunica\u00e7\u00e3o a servi\u00e7o do neg\u00f3cio -->\n <div class=\"biz rise d4\">\n <span class=\"tag\"><span class=\"d\"><\/span>A servi\u00e7o do neg\u00f3cio<\/span>\n <h3>Comunica\u00e7\u00e3o a servi\u00e7o do neg\u00f3cio<\/h3>\n <p>Trabalhamos pr\u00f3ximos \u00e0s marcas para compreender n\u00e3o apenas como elas se comunicam, mas para onde desejam avan\u00e7ar. Essa proximidade nos permite identificar oportunidades, estruturar parcerias e transformar o potencial de uma marca em novos projetos, conex\u00f5es e possibilidades de neg\u00f3cio.<\/p>\n <\/div>\n\n <!-- fechamento -->\n <div class=\"closing rise d5\">\n <h2>Cada projeto pede uma <span class=\"hl\">estrutura<\/span>.<\/h2>\n <p>A Paric\u00e1 re\u00fane estrat\u00e9gia, cria\u00e7\u00e3o e diferentes especialidades de acordo com o momento, os objetivos e as necessidades de cada marca.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-0461b9f e-con e-atomic-element e-flexbox-base e-22ce992 \" data-id=\"0461b9f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0461b9f\">\n \t\t<div class=\"elementor-element elementor-element-62b1aba elementor-widget elementor-widget-heading\" data-id=\"62b1aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a9 2026 Paric\u00e1. All rights reserved.<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Paric\u00e1\u00ae \u2014 Sobre n\u00f3s 01 Sobre n\u00f3s Grandes marcas n\u00e3o acontecem. Elas s\u00e3o constru\u00eddas. A Paric\u00e1 \u00e9 um est\u00fadio estrat\u00e9gico e criativo que constr\u00f3i marcas e transforma a maneira como elas se apresentam, se comunicam e s\u00e3o percebidas. Atuamos de forma integrada entre branding, comunica\u00e7\u00e3o e publicidade, reunindo estrat\u00e9gia, cria\u00e7\u00e3o e execu\u00e7\u00e3o em torno de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-5523","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/parica.agency\/index.php?rest_route=\/wp\/v2\/pages\/5523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parica.agency\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/parica.agency\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/parica.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parica.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5523"}],"version-history":[{"count":14,"href":"https:\/\/parica.agency\/index.php?rest_route=\/wp\/v2\/pages\/5523\/revisions"}],"predecessor-version":[{"id":5591,"href":"https:\/\/parica.agency\/index.php?rest_route=\/wp\/v2\/pages\/5523\/revisions\/5591"}],"wp:attachment":[{"href":"https:\/\/parica.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}